Ellie White-Stevens, Creative Director and Marketing Guru, has over sixteen years experience in advertising, sales, marketing and corporate communications. Ellie’s special sauce is the ability to think both analytically and creatively at the same time—which gives her clients the best possible marketing outcomes. A Calvin graduate in communications, Ellie worked with non-profits, healthcare and the media on marketing, prior to opening her own agency in 2009. She has helped hundreds of clients with marketing, advertising and public relations campaigns. Her favorite thing to do is to enact effective strategies with her Sustainable Marketing System clients. Ellie was trained to sing opera, and now sings with the Masterworks Chorale. She lives in between Newnan and Peachtree City in rural Coweta County, Georgia with her stellar-smart sons and her guitar-wielding husband Matt.
- President of The Business Women of Fayette and Coweta, 2013-2014 (BWFCC.org)
- Business Woman of the Year, 2013
- First Young Professional of the Year, Fayette County Chamber of Commerce, 2010
- Fayette Chamber Member
- Board of Young Professionals of Fayette County, 2009-2014
- Board Member, Business Women of Fayette and Coweta, 2015-2016
- Coach and Member of PowerCore
- Advisory Board, Community Welcome House
Ellie and the Dirt1x team can help your organization build a solid visual reputation, winning websites and impressive print projects. So let’s meet these fabulous people.
Richard Berry, Art Director, designs with an electric aesthetic. For Ellie’s clients, Richard creates custom web design and corporate identity. Richard exhales creative concepts. His experience lies heavily in corporate communications pieces and online marketing looks. He attacks logos with a sketchpad and endless ideas. Richard lives with his wife in Fayetteville, Georgia.
Nicole Fimmen is a Dirt1x search engine optimizer and webmaster. At Berry College, Nicole was All-American, second in the marathon. She runs consistently fast at mile one and mile twenty-six. She brings that same focus and determination into learning the best tricks and techniques for bringing clients to a website with SEO. Nicole has an irrepressibly good attitude and quick mind. A Peachtree City native, Nicole computer-commutes from the twin cities in Minnesota.
Raissa Chandler, Assistant to the Guru, is Ellie’s respected right hand. From Fayetteville, Georgia, Raissa handles scheduling, contact lists, newsletters, web project management and other magic. Her experience includes project administration in various industries ranging from construction, environmental, software, and disabilities. She’s happy and grateful to be working with such a dynamic team and thinks that having Ellie as her boss is the best.
Daniel Murphy is an experienced and enthusiastic graphic designer with a diverse portfolio in print, packaging, and digital design. Over the past fifteen years he’s worked on everything from Grammy-winning albums to film posters. Daniel lives in Milwaukee, Wisconsin.
Heidi Leonard, Account Executive, first experienced Ellie’s work as a client, when Ellie created a killer flyer for her Organization business. Then, Ellie experienced the magic of Heidi when she overhauled Ellie’s office and home organization systems. They liked working together so much that it made sense to bring Heidi’s organization super power to Dirt1x Clients. Heidi holds a degree in Mass Communications and enjoys any opportunity to help others grow and succeed in their goals. When she’s not tending to the garden of Dirt1x clients, she will be found organizing homes and offices. Heidi loves living in Peachtree City with her two sweet, spunky sporty boys.
Tammy Lanier, Account Executive has a mind for creative thinking and a heart for people. With a background in Senior Care and education she knows how to be an active listener. She loves to meet with clients, discuss their goals and challenges; and help the Guru make their business growth come true. “My passion is in helping people. When people meet with me I want them to walk away feeling like they have someone on their side, who understands their problem, and is going to help them find a solution.” Never famed by a box she adds a warm and fresh energy to the team.
Matt White brings a great mix of strategy, humor and excellence to Dirt1x. As Operations Manager, he handles SOP and day-to-day business, including all of the technology for the company. For the last dozen years, he’s been doing hospitality IT and Sales Department organization. As Ellie’s favorite husband, he is also a great dad to their teenage boy geniuses. Matt enjoys Brazilian Jiu Jitsu and playing classical guitar.
Melodie Hayes, Designer-in-Chief, is our go-to for classic, clean lines and quick turnaround. She creates business cards and print projects with speed and accuracy. A professional graphic designer with scads of layout and print production experience, Melodie has worked with Ellie for over a dozen years. With both a bachelor’s in graphic design and master’s in commercial art from Pensacola Christian College, Melodie lives in McDonough, Georgia with her husband.